The basic option that works for all types of shoots is a daytime makeup look.

Foundation should be light, as if you were going to work or meeting a friend. For the eyes, opt for a basic makeup look without strong shadows or distortions. Subtle eyeliner and mascara will create a natural appearance. Choose whether to emphasize your eyes or your lips.

If you’re hiring a makeup artist, discuss the purpose of the shoot in advance. If it’s for career photos, you need to look natural and recognizable for meetings or interviews. Make it clear that this is not evening makeup, and there’s no need for a “full glam” look. This approach will be significantly cheaper and will yield better results in the photos.

If it’s an artistic photoshoot, let your creativity run wild—anything is possible!

Just be sure to consider where the images will be used later.

For urban shoots, stick to your usual makeup routine. Don’t try a new style that you’re not comfortable with, as it can lead to unexpected results. A friend of mine tried smokey eyes for the first time and ended up looking 10 to 15 years older in the photos, but unfortunately, she only realized this at the end of the shoot.

There’s a common belief that studio lights or flashes “wash out” colors. As a result, many stylists and makeup artists tend to apply heavier makeup to ensure that your eyes and lips don’t “disappear.” This was true in the past, especially before the 2000s, when film photography and technology were less advanced, leading to heavily applied makeup on models.

Don’t worry—my equipment is excellent, and I work with light in a way that highlights your features rather than obscures them. There are no unattractive people; there’s only poorly positioned light and the wrong angle.

In urban shoots, I select lighting scenes that always accentuate the face and figure. Natural light adds depth to the frame, making you look organic and effortless. There’s no need for bright makeup.

It’s also important to note that overly bold makeup can make a woman look older. So, if you’re NOT hiring a makeup artist, stick to a simple daytime look and come as you are.

My job is to set the lighting and capture you from your best angle!