A crisis of trust is evident everywhere. Advertising and marketing have distorted our perceptions; initially, we were willing to buy anything and everything, but now we trust no one except our close friends. Reviews can be fabricated, bots can be programmed to write for people, and ratings can be manipulated. The term “quality” has become vague, with everyone defining their own standards.
How can one create a trustworthy image that portrays them as an honest person? This question is relevant for businesspeople or anyone working on their personal brand. Interestingly, psychologists are no exception.
What do we read from their photos?
- Posture.
- Facial expression.
- Clothing.
- Color.
A photograph of a businessman or businesswoman serves as a sort of virtual first impression. This image can convey more about you than the description on your profile ever could.
So, what should we convey about ourselves?
Clothing should be buttoned up and fitted. If there’s an outer layer, it should be a simple wrap that doesn’t distract. A plunging neckline is excessive; we’re not revealing cleavage or midriff. Hair should be neatly styled, and if you’re not an actress or dancer, opt for a conservative look. A smile should come from the corners of your lips or your eyes. Your posture should be open, but keep your hands to yourself. Stand calmly and confidently, firmly on both feet.
What about color? It’s best to stick to conservative business colors: white, black, blue, or gray. Bright, loud colors should be avoided.
Nails should be neutral, with minimal adornments. Medium-length nails with nude or sheer polish are ideal. I always wonder how women with very long nails can work with their hands…
If you work in communications, a photo taken in a bustling location might be effective, as it conveys a backdrop of people or teamwork. If you’re a consultant aiming to establish a trusting, private relationship, choose a studio or an office for your shoot.
For a business photo, opt for an office, studio, or business center, rather than a café or restaurant. A photo taken at a desk or computer may work well for social media, but it won’t serve as your business card. A standing photo exudes more strength and confidence than one taken sitting at a desk. The level of your gaze and the energy of your posture make a significant difference.
Discuss your photography goals in advance with your photographer, including where the images will be used. Business shoots are relatively rare, and their impact should benefit you for years to come. It’s best to plan everything carefully to achieve the desired result. Here’s to your success and earning the trust of your clients!